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What we do know and don't know about marketing communications on mature consumers

Yannopoulou, Natalia; Manika, Danae; Koblarp Chandrasapth; … - In: European journal of marketing 57 (2023) 8, pp. 1969-1995

Persistent link: https://www.econbiz.de/10014342188

An empirical examination of subjective age in older adults

Agogo, David; Hajjat, Fatima; Milne, George R.; Schewe, … - In: Health marketing quarterly 34 (2017) 1, pp. 62-79

Persistent link: https://www.econbiz.de/10011686972

It's not how old you are but how you are old : a review on aging and consumer behavior

Zniva, Robert; Weitzl, Wolfgang - In: Management review quarterly : systematic literature … 66 (2016) 4, pp. 267-297

Persistent link: https://www.econbiz.de/10011618227

Marketing preventive health to baby boomers : what if unhealthy lifestyles are attributable to the counterculture?

Shen, Anyuan - In: Journal of macromarketing 39 (2019) 2, pp. 151-165

Persistent link: https://www.econbiz.de/10012009270

The crowding-out effect of elderly support expenditure on household consumption from the perspective of population aging : evidence from China

Huo, Congjia; Xiao, Guoan; Chen, Lingming - In: Frontiers of business research in China : selected … 15 (2021) 1, pp. 22-41

Persistent link: https://www.econbiz.de/10012595092

Development of food packaging through triz and the possibility of open innovation

Jeong, Harry; Lee, Seunggu; Shin, Kwangsoo - In: Journal of open innovation : technology, market, and … 7 (2021) 4, pp. 1-16

As the aging population increases, the need for new product development (NPD) for elderly-friendly food packaging is …

Persistent link: https://www.econbiz.de/10012651529

Cross-National Differences in Gain-Domain Risk Preferences among Older Populations : Judgment and Decision-Making Behaviors in Rapidly Aging Countries

Joo, Samuel; Baek, Suyoung - 2019

This research explores the systematic, cross-national differences in choice-inferred risk preferences between American and South Korean (“Korean”) elders. A total of four different sample groups including – the American elders , the Korean elders, the American young adults, and the Korean...

Persistent link: https://www.econbiz.de/10014109829

Self-Perceived Age and Attitudes Toward Marketing of Older Consumers in China

Ying, Bin - 2016

Understanding consumer psychological characteristics and their impact on consumer behavior is an important foundation for business marketing strategies. Self-perceived age has a great impact on older consumers' behavior. This article defines the gray market in China, investigates the factors...

Persistent link: https://www.econbiz.de/10012997792

Cognitive age and fashion consumption

Lin, Yu-tse; Xia, Kang-ning - In: International journal of consumer studies 36 (2012) 1, pp. 97-105

Persistent link: https://www.econbiz.de/10009491758

The end of the consumer age

Cynamon, Barry Z.; Fazzari, Steven M. - In: After the great recession : the struggle for economic …, (pp. 129-157). 2013

Persistent link: https://www.econbiz.de/10009708168