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Wang, Albert Yan; Young, Michael - In: Journal of financial markets 66 (2023), pp. 1-21

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Simple = Authentic : the effect of visually simple package design on perceived brand authenticity and brand choice

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The shape of premiumness : logo shape's effects on perceived brand premiumness and brand preference

Li, Ruiqin; Wang, Yan; Zhang, Hongli - In: Journal of retailing and consumer services 75 (2023), pp. 1-10

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How power states and others' statuses influence status consumption : the role of signaling effectiveness

Jin, Xiaotong; Xu, Wei; Wang, Yan - In: International journal of market research : JMRS ; the … 60 (2018) 5, pp. 531-546

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Circular or angular? : how nostalgia affects product shape preference

Gong, Xiushuang; Zhang, Honghong; Zhang, Xiadan; Wang, Yan - In: Psychology & marketing 40 (2023) 2, pp. 288-299

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Sharing luxury consumption on social media platforms : motive inferences and downstream consequences

Wang, Yan; Liu, Lin; Liu, Bingjie; Dai, Jiaying - In: Journal of consumer behaviour 23 (2024) 4, pp. 1942-1961

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On purchase timing models in marketing

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Buffering or aggravating effect? : examining the effects of prior corporate social responsibility on corporate social irresponsibility

Zhang, Zhe; Gong, Mijia; Zhang, Shanshan; Jia, Ming - In: Journal of business ethics : JBE 183 (2023) 1, pp. 147-163

Prior studies on stakeholders’ responses to firms with high prior corporate social responsibility (CSR) engaging in corporate social irresponsibility (CSIR) show inconsistent results. To explore this inconsistency, we focus on the intentionality of CSIR and draw upon cognitive dissonance...

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The rhythm of shopping : how background music placement in live streaming commerce affects consumer purchase intention

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How consumer technology is changing the IT function : a multi-case study of three Fortune 500 companies

Koch, Hope; Yan, Jie Kevin; Zhang, Sixuan; Milic, Nash; … - In: Information systems management 36 (2019) 4, pp. 336-349

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