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Evaluating customers' behavioral intentions in less significant financial institutions
Pauluzzo, Rubens; Geretto, Enrico Fioravante - In: The international journal of bank marketing : IJBM 35 (2017) 4, pp. 714-732
Persistent link: https://www.econbiz.de/10011729054
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A multi-dimensional view of consumer value to explain socially-responsible consumer behavior : a fuzzy-set analysis of Generation Y's fast-fashion consumers
Pauluzzo, Rubens; Mason, Michela C. - In: Journal of marketing theory and practice : JMTP 30 (2022) 2, pp. 191-212
Persistent link: https://www.econbiz.de/10013358764
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Amidst technology, environment and human touch : understanding elderly customers in the bank retail sector
Mason, Michela C.; Zamparo, Gioele; Pauluzzo, Rubens - In: International journal of bank marketing 41 (2023) 3, pp. 572-600
Persistent link: https://www.econbiz.de/10014267107