Showing 1 - 10 of 20
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009726235
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010504869
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010504892
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012262926
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009526177
Affect factors have gained researchers’ attention in a number of fields. The Information Systems (IS) literature, however, shows some gaps and inconsistencies regarding the role of affect factors in human-computer interaction. Building upon prior research, this study aims at a better...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014151887
With users placing an increasing demand on cross-product integration in electronic markets, the success of new information products becomes increasingly dependent on its integration design with existing products. Consequently, many online vendors have been incorporating branding into information...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014151894
In the emerging electronic environment, the creation of customer-centered websites is becoming increasingly important. This paper reports two exploratory studies on user perceptions of using web sites. We first use Kano's Model of Quality to conduct an investigation of quality features in the...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014151938
The current status of studies of online shopping attitudes and behavior is investigated through an analysis of 35 empirical articles found in nine primary Information Systems (IS) journals and three major IS conference proceedings. A taxonomy is developed based on our analysis. A conceptual...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014152029
In the e-CRM environment, Internet based advertising is an important mechanism that enterprises use to communicate with customers. Existing studies suggest that the following four factors contribute to consumers’ perceived value and attitude toward advertising: entertainment, irritation,...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014152032