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Towards better interaction between salespeople and consumers : the role of virtual recommendation agent
Ben Saad, Sihem; Choura, Fatma - In: European journal of marketing 57 (2023) 3, pp. 858-903
Persistent link: https://www.econbiz.de/10014226022
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Effectiveness of social interactivity in merchant websites on emotional and behavioral responses : study of the anthropomorphic virtual agent and the commercial discussion forum
Ben Saad, Sihem; Choura, Fatma - In: Handbook of research on the platform economy and the …, (pp. 324-342). 2021
Persistent link: https://www.econbiz.de/10012705051
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Online shopping during the Covid-19 crisis : the impact of anthropomorphic virtual agents on consumers' psychological states
Ben Saad, Sihem; Choura, Fatma - In: International journal of technology marketing : IJTMkt 16 (2022) 1/2, pp. 27-49
Persistent link: https://www.econbiz.de/10013258232
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Toward better digital advertising : the role of the anthropomorphic virtual agent
Ben Saad, Sihem - In: Journal of current issues and research in advertising 44 (2023) 3, pp. 295-331
Persistent link: https://www.econbiz.de/10014454751
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Towards better understanding of children's relationships with online games and advergames
Ben Yahia, Ali; Ben Saad, Sihem; Abida, Fatma Choura - In: Utilizing gamification in servicescapes for improved …, (pp. 175-193). 2020
Persistent link: https://www.econbiz.de/10012231265