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Luxury is what you say : analyzing electronic word-of-mouth marketing of luxury products using artificial intelligence and machine learning
Oc, Yusuf; Plangger, Kirk; Sands, Sean; Campbell, Colin L. - In: Psychology & marketing 40 (2023) 9, pp. 1704-1719
Persistent link: https://www.econbiz.de/10014338319
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Diversity in the digital age : how consumers respond to diverse virtual influencers
Ferraro, Carla; Sands, Sean; Zubcevic-Basic, Nives; … - In: International journal of advertising : the review of … 43 (2024) 8, pp. 1342-1365
Persistent link: https://www.econbiz.de/10015194157
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Good native advertising isn’t a secret
Campbell, Colin L.; Marks, Lawrence J. - In: Business horizons 58 (2015) 6, pp. 599-606
Persistent link: https://www.econbiz.de/10011392828
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Strategies for creating value through individual and collective customer experiences
Heinonen, Kristina; Campbell, Colin L.; Ferguson, Sarah Lord - In: Business horizons 62 (2019) 1, pp. 95-104
Persistent link: https://www.econbiz.de/10011995670
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The role of a companion banner and sponsorship transparency in recognizing and evaluating article-style native advertising
Campbell, Colin L.; Evans, Nathaniel J. - In: Journal of interactive marketing : a quarterly … 43 (2018), pp. 17-32
Persistent link: https://www.econbiz.de/10011920045
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Understanding why consumers don't skip pre-roll video ads
Campbell, Colin L.; Thompson, Frauke Mattison; Grimm, … - In: Journal of advertising : official publication of the … 46 (2017) 3, pp. 411-423
Persistent link: https://www.econbiz.de/10011744308
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Segmenting multichannel consumers across search, purchase and after-sales
Sands, Sean; Ferraro, Carla; Campbell, Colin L. - In: Journal of retailing and consumer services 33 (2016), pp. 62-71
Persistent link: https://www.econbiz.de/10011598574
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How small service failures drive customer defection : introducing the concept of microfailures
Sands, Sean; Campbell, Colin L.; Shedd, Lois; Ferraro, Carla - In: Business horizons 63 (2020) 4, pp. 573-584
Persistent link: https://www.econbiz.de/10012287580
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That's so instagrammable! : understanding how environments generate indirect advertising by cueing consumer-generated content
Campbell, Colin L.; Sands, Sean; Montecchi, Matteo; … - In: Journal of advertising 51 (2022) 4, pp. 411-429
Persistent link: https://www.econbiz.de/10013362332
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Seeing light in the dark : investigating the dark side of social media and user response strategies
Sands, Sean; Campbell, Colin L.; Ferraro, Carla; … - In: European management journal 38 (2020) 1, pp. 45-53
Persistent link: https://www.econbiz.de/10012211548