Narrow search
Showing 1 - 5 of 5
Cover Image
Does the importance of value, brand and relationship equity for customer loyalty differ between Eastern and Western cultures?
Zhang, Sha; Doorn, Jenny van; Leeflang, Peter - In: International business review : the official journal of … 23 (2014) 1, pp. 284-292
Persistent link: https://www.econbiz.de/10010236470
Cover Image
Changing consumer markets and marketing in China
Zhang, Sha; Doorn, Jenny van; Leeflang, Peter - In: International journal of business and emerging markets … 4 (2012) 4, pp. 328-351
Persistent link: https://www.econbiz.de/10009670322
Cover Image
Mobile platform expansion : how does it affect the incumbent food delivery app and other sales channels?
Liu, Wei; Zhang, Sha; Bijmolt, Tammo H. A.; Haan, Evert de - In: Journal of retailing 100 (2024) 3, pp. 422-438
Persistent link: https://www.econbiz.de/10015065343
Cover Image
The effectiveness of random discounts for migrating customers to the mobile channel
Vries, Eline L. E. de; Zhang, Sha - In: Journal of business research : JBR 110 (2020), pp. 272-281
Persistent link: https://www.econbiz.de/10012237847
Cover Image
Does the impact of corporate brand name changes differ between online and offline channels? : the case of McDonald's China
Tan, Xiongkai; Zhang, Sha; Hong, Zhao - In: The journal of brand management : an international journal 30 (2023) 6, pp. 479-489
Persistent link: https://www.econbiz.de/10014447371