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Pain (and pleasure) in marketing and consumption : an integrative literature review and directions for future research
Kastanakis, Minas N.; Magrizos, Solon; Kampouri, Katerina - In: Journal of business research : JBR 140 (2022), pp. 189-201
Persistent link: https://www.econbiz.de/10013040661
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"How mAy I help you today?" : the use of AI chatbots in small family businesses and the moderating role of customer affective commitment
Rizomyliotis, Ioannis; Kastanakis, Minas N.; Giovanis, … - In: Journal of business research : JBR 153 (2022), pp. 329-340
Persistent link: https://www.econbiz.de/10013534049
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Between the mass and the class : antecedents of the "bandwagon" luxury consumption behavior
Kastanakis, Minas N.; Balabanis, George - In: Journal of business research : JBR 65 (2012) 10, pp. 1399-1407
Persistent link: https://www.econbiz.de/10009620250
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Explaining variation in conspicuous luxury consumption : an individual differences' perspective
Kastanakis, Minas N.; Balabanis, George - In: Journal of business research : JBR 67 (2014) 10, pp. 2147-2154
Persistent link: https://www.econbiz.de/10010400097
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The effect of culture on perception and cognition : a conceptual framework
Kastanakis, Minas N.; Voyer, Benjamin G. - In: Journal of business research : JBR 67 (2014) 4, pp. 425-433
Persistent link: https://www.econbiz.de/10010362122
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Consumers' relationship with mass prestige brands and happiness
Nobre, Helena; Kumar, Ajay; Kastanakis, Minas N.; Paul, … - In: European management review : EMR 20 (2023) 2, pp. 306-325
Persistent link: https://www.econbiz.de/10014325427
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The role of consumer data in marketing : a research agenda
Blasco-Arcas, Lorena; Lee, Hsin-Hsuan Meg; Kastanakis, … - In: Journal of business research : JBR 146 (2022), pp. 436-452
Persistent link: https://www.econbiz.de/10013271425
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Taking it a step further : when do followers adopt influencers' own brands?
Magrizos, Solon; Lamprinakos, Grigorios; Fang, Yanling; … - In: Review of marketing science 19 (2021) 1, pp. 53-74
Persistent link: https://www.econbiz.de/10012656902
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Mining the hidden seam of proximity m-payment adoption : a hybrid PLS-artificial neural network analytical approach
Giovanis, Apostolos; Rizomyliotis, Ioannis; … - In: European management journal 40 (2022) 4, pp. 618-631
Persistent link: https://www.econbiz.de/10013383215
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"Souvenir shopping is for schmucks!" : exploring tourists' deviant behavior through the items they bring back
Harris, Lloyd C.; Magrizos, Solon - In: Journal of travel research : a quarterly publication of … 62 (2023) 2, pp. 345-361
Persistent link: https://www.econbiz.de/10014245389