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Fuzzy-set qualitative comparative analysis in consumer research : a systematic literature review
Diwanji, Vaibhav Shwetangbhai - In: International journal of consumer studies 47 (2023) 6, pp. 2767-2789
Persistent link: https://www.econbiz.de/10014427396
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Green consumerism : a cross-cultural linguistic and sentiment analysis of sustainable consumption discourse on Twitter (X)
Diwanji, Vaibhav Shwetangbhai; Baines, Annalise Frances; … - In: Journal of current issues and research in advertising 45 (2024) 4, pp. 476-505
Persistent link: https://www.econbiz.de/10015191747
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The efficacy of cause-related marketing within a social network : the effects of congruency, corporate credibility, familiarity of cause brands, and perceived altruistic motive
Kim, Jihye; Lee, Jaejin; Kim, Soojin - In: Journal of marketing communications 23 (2017) 5, pp. 429-455
Persistent link: https://www.econbiz.de/10011849978
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The mediating effects of message agreement on millennials' response to advocacy advertising
Bravo, Olivia Stacie-Ann C.; Lee, Jaejin - In: Journal of marketing communications 26 (2020) 8, pp. 856-873
Persistent link: https://www.econbiz.de/10012314023
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Contrasting user generated videos versus brand generated videos in ecommerce
Diwanji, Vaibhav S.; Cortese, Juliann - In: Journal of retailing and consumer services 54 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012238336
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Comparing the impact of presentation format of consumer generated reviews on shoppers' decisions in an online social commerce environment
Diwanji, Vaibhav S.; Cortese, Juliann - In: Journal of electronic commerce research : JECR 22 (2021) 1, pp. 22-45
Persistent link: https://www.econbiz.de/10012519208