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Dynamic pricing in the presence of reference price effect and consumer strategic behaviour
Chen, Kehong; Zha, Yong; Alwan, Layth C.; Zhang, Lu - In: International journal of production research 58 (2020) 2, pp. 546-561
Persistent link: https://www.econbiz.de/10012193979
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Creating social value through operational supply chain transparency
He, Shaohua; Liu, Lei; Liu, Qi; Fu, Shaoling - In: Corporate social responsibility and environmental management 31 (2024) 3, pp. 2333-2351
Persistent link: https://www.econbiz.de/10014531358
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Online reviews : the effect of cosmopolitanism, incidental similarity, and dispersion on consumer attitudes toward ethnic restaurants
Zhang, Lu; Hanks, Lydia - In: International journal of hospitality management 68 (2018), pp. 115-123
Persistent link: https://www.econbiz.de/10011811175
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Standing out or fitting in? : how perceived autonomy affects virtual influencer marketing outcomes
Zheng, Xiaoyun; Miao, Murong; Zhang, Lu; Huang, Li - In: Journal of business research : JBR 185 (2024), pp. 1-17
Persistent link: https://www.econbiz.de/10015147960
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Entertainer celebrity vs. celebrity chefs : the joint effect of celebrity endorsement and power distance belief on restaurant consumers
Huo, Da; Lin, Michael S.; Zheng, Xiaoyun; Zhang, Lu - In: International journal of hospitality management 106 (2022), pp. 1-8
Persistent link: https://www.econbiz.de/10013383280
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From appearance comparison to fitness intention : mediating roles of appearance-based exercise motivation and perceived behavioral control
Pu, Bo; Zhang, Lu; Sang, Wenyuan; Ji, Siyu - In: Asia Pacific journal of marketing and logistics 34 (2022) 8, pp. 1702-1720
Persistent link: https://www.econbiz.de/10013391125
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Transformation of consumer expectations for well-being in hospitality : a systems framework
Zhang, Lu; Wei, Wei; Yu, Heyao; Sharma, Amit; Olson, Eric D. - In: Journal of hospitality & tourism research : JHTR ; the … 47 (2023) 4, pp. NP4-NP17
Persistent link: https://www.econbiz.de/10014265895
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How effective are your CSR messages? : the moderating role of processing fluency and construal level
Zhang, Lu - In: International journal of hospitality management 41 (2014), pp. 56-62
Persistent link: https://www.econbiz.de/10010403105
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Online reviews : the impact of power and incidental similarity
Zhang, Lu - In: Journal of hospitality marketing & management 24 (2015) 5/6, pp. 633-651
Persistent link: https://www.econbiz.de/10011349955
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The impact of service robots on consumer response : examining the roles of consumers' service expertise and technology expertise
Zheng, Xiaoyun; Wang, Yao-Chin; Wei, Wei; Zhang, Lu; Huo, Da - In: Psychology & marketing 40 (2023) 11, pp. 2341-2354
Persistent link: https://www.econbiz.de/10014432405