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~subject:"Consumer boycott"
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Consumer boycott
Consumer behaviour
24
Konsumentenverhalten
22
Malaysia
18
Beziehungsmarketing
15
Relationship marketing
15
Einzelhandel
8
Retail trade
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Customer satisfaction
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Kundenzufriedenheit
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Service quality
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Brand image
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Dienstleistungsqualität
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Kundenbindungsprogramm
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Markenimage
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Boycott
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Brand
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Brand management
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Lieferantenmanagement
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Loyalty programme
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Markenartikel
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Markenführung
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Perception
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Supplier relationship management
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Brand association
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Coronavirus
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Customer engagement
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Customer experience
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Muhamad Azrin Nazri
2
Nor Asiah Omar
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Zuraidah Zainol
2
Chan Kuan Thye
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Nordiana Ahmad Nordin
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Suhaily Mohd Ramly
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Journal of Islamic marketing : JIMA
1
Journal of food products marketing
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ECONIS (ZBW)
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Does psychological contract violation moderate the impact of severity and recovery satisfaction on boycott? : an analysis of halal violation
Nor Asiah Omar
;
Muhamad Azrin Nazri
;
Suhaily Mohd Ramly
; …
- In:
Journal of food products marketing
24
(
2018
)
3
,
pp. 311-327
Persistent link: https://www.econbiz.de/10011880357
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2
Halal violation episode : does severity and trust recovery impact negative consumption behavior?
Nor Asiah Omar
;
Zuraidah Zainol
;
Chan Kuan Thye
; …
- In:
Journal of Islamic marketing : JIMA
8
(
2017
)
4
,
pp. 686-710
Persistent link: https://www.econbiz.de/10011799871
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