Narrow search
Showing 1 - 1 of 1
Cover Image
A consumer demands-resources model of engagement : theoretical and managerial contributions from a cross-validated predictive ability test procedure
Capeau, Fanny; Valette-Florence, Pierre; Cova, Véronique - In: Journal of business research : JBR 177 (2024), pp. 1-20
Persistent link: https://www.econbiz.de/10014551492