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Consumer motivation
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The effects of dynamic product presentation and contextual backgrounds on consumer purchase intentions : perspectives from the load theory of attention and cognitive control
Zhang, Yakun
;
Xiao, Sarah Hong
;
Nicholson, Michael
- In:
Journal of advertising
49
(
2020
)
5
,
pp. 592-612
Persistent link: https://www.econbiz.de/10012424340
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A multidisciplinary cognitive behavioural framework of impulse buying : a systematic review of the literature
Xiao, Sarah Hong
;
Nicholson, Michael
- In:
International journal of management reviews : IJMR
15
(
2013
)
3
,
pp. 333-356
Persistent link: https://www.econbiz.de/10009785336
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