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Dynamic strategies and evolutionary trajectories : a comprehensive review of experiential marketing in the soft drink industry
Baranidharan, S.
;
Sankarkumar, Amirdha Vasani
;
Subramani, K.
- In:
New trends in marketing and consumer science
,
(pp. 159-183)
.
2024
Persistent link: https://www.econbiz.de/10015110705
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