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The offer framing effect : choosing single versus bundled offerings affects variety seeking
Mittelman, Mauricio
;
Andrade, Eduardo B.
; …
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
4
,
pp. 953-964
Persistent link: https://www.econbiz.de/10010473340
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Product order affects consumer preferences for variety bundles
Mittelman, Mauricio
;
Andrade, Eduardo B.
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 869-884
Persistent link: https://www.econbiz.de/10011708553
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