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A comparison of short form Marlowe-Crowne and "best friends" social desirability bias measures
Rojas-Méndez, José; Davies, Gary - In: Marketing intelligence & planning 42 (2024) 2, pp. 329-345
Persistent link: https://www.econbiz.de/10015056869
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Why do Russian consumers prefer foreign-made products and brands?
Rojas-Méndez, José; Kolotylo, Julia - In: Journal of global marketing 35 (2022) 3, pp. 208-227
Persistent link: https://www.econbiz.de/10013361604