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1
Building Brand Authenticity. 7 Habits of Iconic Brands
Bishop, David
- In:
Journal of Product & Brand Management
20
(
2011
)
4
,
pp. 327-328
Persistent link: https://www.econbiz.de/10014896238
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Longer Lasting Products. Alternatives to the Throwaway Society
Bishop, David
- In:
Journal of Product & Brand Management
20
(
2011
)
7
,
pp. 558-559
Persistent link: https://www.econbiz.de/10014896269
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