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When having is not enough : implications of being satisfies
Zhong, Jing Yang; Mitchell, Vincent-Wayne - In: European journal of marketing : EJM 47 (2013) 11/12, pp. 1975-2001
Persistent link: https://www.econbiz.de/10010205947
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Predicting retail brand extension strategy success : a consumer based model
Mitchell, Vincent-Wayne; Edelman, Dan; Chaudhury, Amita - In: Journal of customer behaviour 13 (2014) 2, pp. 93-111
Persistent link: https://www.econbiz.de/10010415668
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The role of brand strength, type, image and product-category fit in retail brand collaborations
Mitchell, Vincent-Wayne; Balabanis, George - In: Journal of retailing and consumer services 60 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012502674