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Hidden consumers in marketing : the neglect of consumers with scarce resources in affluent societies
Ekström, Karin M.; Hjort, Torbjörn - In: Expanding disciplinary space : on the potential of …, (pp. 61-75). 2013
Persistent link: https://www.econbiz.de/10010199668
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Hidden consumers in marketing - the neglect of consumers with scarce resources in affluent societies
Ekström, Karin M.; Hjort, Torbjörn - In: Journal of marketing management : MM 25 (2009) 7/8, pp. 697-712
Persistent link: https://www.econbiz.de/10003886228