Yurchisin, Jennifer; Jin Kwon, Yoo; Marcketti, Sara B. - In: Journal of Fashion Marketing and Management: An … 13 (2009) 3, pp. 448-457
Purpose – The purpose of this paper is to compare personal characteristics of buyers of rubber charity bracelets with those of non‐buyers so that a deeper understanding of the success of this cause‐related fashion product may be attained. Design/methodology/approach – A convenience...