"We live in times of increasing world uncertainty. Consumer culture in Asia has embodied such precariousness, with their unprecedented states of both prosperity and vulnerability. Works in this volume examine the consumer cultures that exist in today's precarious Asia. They do this through...

1 Introduction Yuko Minowa and Russell W. Belk SECTION I History of Consumerism in Asia 2 The Long March of the Commodity in China Alison Hulme 3 Consumerism in Early Modern Japan: Food, Fashion, and Publishing Kazuo Usui SECTION II Consumer Identity Projects 4 Century of Humiliation and...

Purpose – This paper aims to contribute to the project of recognising the contribution of female scholars to the development of marketing thought. The paper presents a biography of Elizabeth Ellis Hoyt, a home economist, who contributed to the shaping of contemporary ideas about consumption...

13 Materializing the Spiritual Investigating the Role of Marketplace in Creating Opportunities for the Consumption of Spiritual Experience Richard Kedzior14 Consuming the Mists and Myths of Avalon A Case Study of Pilgrimage in Glastonbury Linda Scott and Pauline Maclaran; Part V Issues of Method...