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Broadcast advertising and US demand for alcoholic beverages
Nelson, Jon Paul - In: Southern economic journal 65 (1999) 4, pp. 774-790
Persistent link: https://www.econbiz.de/10001408290
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Alcohol advertising and advertising bans : a survey of research methods, results, and policy implications
Nelson, Jon Paul - 2001
Persistent link: https://www.econbiz.de/10001636641
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The long-run demand for alcoholic beverages and the advertising debate : a cointegration analysis
Coulson, N. Edward; Moran, John R.; Nelson, Jon Paul - 2001
Persistent link: https://www.econbiz.de/10001636610
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Alcohol Advertising and Advertising Bans : A Survey of Research Methods, Results, and Policy Implications
Nelson, Jon Paul - 2009
This chapter surveys the literatures on advertising bans and alcohol consumption or abuse, and advertising expenditures and alcohol consumption. Studies of state-level bans of billboards are examined as well as studies of international bans that cover broadcasting media. For expenditures, the...
Persistent link: https://www.econbiz.de/10014068882
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Alcohol advertising and advertising bans: A survey of research methods, results, and policy implications
Nelson, Jon Paul - In: Advertising and differentiated products, (pp. 239-295). 2001
This chapter surveys the literatures on advertising bans and alcohol consumption or abuse, and advertising expenditures and alcohol consumption. Studies of state-level bans of billboards are examined as well as studies of international bans that cover broadcasting media. For expenditures, the...
Persistent link: https://www.econbiz.de/10015390091