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Purpose – The purpose of this editorial is to introduce six audio‐visual and written pieces that communicate research findings about contemporary popular culture. Design/methodology/approach – The paper provides a summary overview of the papers in the special issue, highlighting...
Persistent link: https://www.econbiz.de/10014768312
Purpose – The paper aims to increase our understanding of an under‐investigated research area of consumption, that is, cosmopolitanism as a consumer orientation. Design/methodology/approach – About 16 informants, either Australians who had worked or studied overseas, or expatriates...
Persistent link: https://www.econbiz.de/10014987129
Purpose – The purpose of this paper is to investigate the effects that local interpretation and the glocalisation of the Australian Hip Hop culture have on the consumption practices of members, exploring the reasons for such effects, and drawing marketing implications....
Persistent link: https://www.econbiz.de/10014987130