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Persistent link: https://www.econbiz.de/10003766674
While prior research has studied the motivations of individuals to consume content on social media platforms, limited work exists on how contributors are motivated to create content. We examine the role of peer influence in content production on YouTube, where content creators are competing for...
Persistent link: https://www.econbiz.de/10014036461
Content Delivery Networks (CDNs) are a vital component of the Internet's content delivery value chain, servicing nearly a third of the Internet's most popular content sites. However, in spite of their strategic importance little is known about the optimal pricing policies or adoption drivers of...
Persistent link: https://www.econbiz.de/10014069805