The integration of new product development (NPD) and the supply chain (SC) has been extensively analysed by researchers as a critical means to achieve success. However, most studies have focused on the integration of NPD and upstream SC, mostly from a local perspective. This paper aims to...

Purpose – The paper seeks to investigate the applicability of strategic supply chain management (SCM) models in one-off luxury contexts such as the yacht industry, where durable products are manufactured with project configuration. Design/methodology/approach – A literature review was...