Yarbrough, C. Richard; Cameron, Glen T.; Sallot, Lynne M.; … - In: Journal of Communication Management 3 (1998) 1, pp. 39-56
This paper offers a quick overview of Cameron's contingency theory of conflict management in public relations. It then applies the theory to three cases that occurred during the 1996 Summer Olympic Games that were taken from the policy position papers, notes, diaries and tape recordings of C....
