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Marktorientierte Markenbewertung : Schnittstelle zwischen Marketingmanagement und Marketingcontrolling
Bekmeier-Feuerhahn, Sigrid - In: Handbuch Marketingcontrolling : Marketing als Motor von …, (pp. 322-335). 2001
Persistent link: https://www.econbiz.de/10001623248
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Marktorientierte Markenbewertung : Schnittstelle zwischen Marketingmanagement und Marketingcontrolling
Bekmeier-Feuerhahn, Sigrid - In: Handbuch Marketing-Controlling : Effektivität und …, (pp. 443-458). 2006
Persistent link: https://www.econbiz.de/10003409097
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Employee-based brand equity and factors of employee-brand association
Bari, Muhammad Waseem; Shahzadi, Irum - In: Antecedents and outcomes of employee-based brand equity, (pp. 1-15). 2022
Persistent link: https://www.econbiz.de/10013336125
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Impact of employee-based brand equity on customer-based brand equity
Abrar, Muhammad; Khan, Ahmad Sohail; Xiang, Li - In: Antecedents and outcomes of employee-based brand equity, (pp. 16-30). 2022
Persistent link: https://www.econbiz.de/10013336128
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Employee-based brand equity and competitive advantage
Safeer, Asif Ali; Khuhro, Saima - In: Antecedents and outcomes of employee-based brand equity, (pp. 54-71). 2022
Persistent link: https://www.econbiz.de/10013336132
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Employee-based brand equity : a literature review and a way forward
Ahmad, Bashir; Göç, Kubilayhan; Yin, Xiaohong - In: Antecedents and outcomes of employee-based brand equity, (pp. 72-80). 2022
Persistent link: https://www.econbiz.de/10013336134
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Knowledge-hiding behaviors and employee-based brand equity
Shahnawaz, Saqib; Rubab, Azha; Chatchai Pitsaphol - In: Antecedents and outcomes of employee-based brand equity, (pp. 81-89). 2022
Persistent link: https://www.econbiz.de/10013336136