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Der vorliegende Forschungsbericht liefert empirische Erkenntnisse über Indikatoren der strategischen Implementierung und Kommunikation von Corporate Responsibility (CR), aus denen Erfolgsfaktoren strategischer CR-Kommunikation abgeleitet werden. Grundlage bilden qualitative Interviews von CR-...
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This research paper offers insights into the status quo of corporate communications and public relations in Asia and analyzes the political, economic and cultural context in which practicioners operate. As a result of the economic upswing and political opening of Asian nations in the last...
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