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~subject:"Corporate culture"
~subject:"Distribution channel"
~subject:"Markenarchitektur"
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International marketing review
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Antecedents and outcomes of strategic thinking
Moon, Byeong-joon
- In:
Journal of business research : JBR
66
(
2013
)
10
,
pp. 1698-1708
Persistent link: https://www.econbiz.de/10009772391
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2
The impact of CSR on consumer-corporate connection and brand loyalty : a cross cultural investigation
Moon, Byeong-joon
;
Lee, Lee W.
;
Oh, Chang Hoon
- In:
International marketing review
32
(
2015
)
5
,
pp. 518-539
Persistent link: https://www.econbiz.de/10011507116
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3
Country of origin effects in international marketing channels : how overseas distributors account for the origins of products and brands
Moon, Byeong-joon
;
Oh, Han-Mo
- In:
International marketing review
34
(
2017
)
2
,
pp. 224-238
Persistent link: https://www.econbiz.de/10011674208
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