Part I: Introduction -- Chapter 1: Transforming Business Practices: A Drive through Agile Practices -- Part II: Human Resources -- Chapter 2: Understanding Privacy Violation and Fairness Perception of Job Seekers Using Social -- Chapter 3: Tone, Readability and Firm Performance: A Study of...

Chapter 1: Promoting Environmentally Friendly Behaviours in Emerging Markets: An Urgent Need (Nguyen) -- Chapter 2: The Green Consumers in Emerging Markets: Who are They? (Yadav) -- Chapter 3: Green Food Consumption in China (Dang) -- Chapter 4: Key Determinants of Green Purchase Behaviour in...

1. Marketing Communications and Brand Development in A Changing World – Introduction, Issues and Perspectives -- 2. SMEs Adoption of Artificial Intelligence-Chatbots for Marketing Communication: A Conceptual Framework for an Emerging Economy -- 3. Integration of Augmented Reality (AR) and...

Preface -- Introduction : corporate social responsibility : ransom for the corporate soul / Dhirendra K. Vajpeyi and Roopinder Oberoi -- Moving from eco-blind to eco icon : choosing to move beyond ignorance, tokenism, moral panics and folk devils / T. S. Cockburn and K. S. Jahdi -- Social...

"The growing popularity of, and ongoing debates surrounding, the concept of corporate social responsibility (CSR) and the practice of corporate social and environmental reporting have a lot to do with the inter-exchange of ideas and resources due to global inter-connections and...