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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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The role of consumer self-control in the consumption of virtue products
Ein-Gar, Danit
;
Goldenberg, Jacob
;
Sagiv, Lilach
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
2
,
pp. 123-133
Persistent link: https://www.econbiz.de/10009569980
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