Scent and Paris -- How do I look? -- Cleanliness and civilization -- Beauty amid war and Depression -- The television age -- Global ambitions meet local markets -- The uncertain identity of beauty -- Challenges from new quarters -- Globalization and tribalization

The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. This book provides the first authoritative history of the global beauty industry from its emergence in the 19th century to the present day, exploring how today's global giants...