This research profiles consumers of pirated products, specifically pirated brands of clothing. Utilising a structured questionnaire and counter‐biasing statements, results from face‐to‐face street‐intercept interviews showed that low spenders on pirated brands of clothing are mainly...

Purpose – To investigate buyer attitudes and behaviour with respect to pirated products, in China, and to present findings potentially usable as the basis for planning effective marketing strategies to counteract this endemic competitive threat facing multinational entrants to the crucial...