Purpose – This article argues that successful leadership needed for the Creative Economy requires different ways of managing, leading, following, thinking, speaking and acting in the workplace. Design/methodology/approach – The article outlines both the principles and implementation steps...

Purpose – The author has found that some companies are learning to thrive by adopting a customer-centric model of continuous innovation. He describes their practices. Design/methodology/approach – These masters of the new creative economy have abandoned many of the major pillars of twentieth...