This paper provides an analysis of why many ‘stars’ tend to fade away rather than enjoying ongoing branding advantages from their reputations. We propose a theory of market overshooting in creative industries that is based on Schumpeterian competition between producers to maintain the...

A widely observed yet little studied phenomenon in the competitive behavior of innovating firms is what we call ‘creative cycles'. This occurs when the firm's innovative strategy cycles between bold visions and more conservative positions. We propose an appreciative theory of this dynamic...