This article by Bolko von Oetinger, a senior vice president and director of the Strategy Institute for the Boston Consulting Group, is the first in a series of three articles that distill the ideas in the book, A Passion for Ideas: How Innovators Create the New and Shape Our World , edited by...

This second of three articles by Bolko von Oetinger, a senior vice president and director of the Strategy Institute for the Boston Consulting Group, continues the distillation of ideas in the book, A Passion for Ideas: How Innovators Create the New and Shape Our World , edited by Heinrich von...

Purpose – To blend the wide business experience of Bolko von Oetinger with the interdisciplinary expertise in the articles and interviews in A Passion for Ideas , a book coedited by Dr von Oetinger. Oetinger developed five guidelines for behavior that have been discussed serially through three...