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~subject:"Creativity"
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Industrial marketing management : the international journal for industrial and high-tech firms
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The creative knife : does interference dull the edge of creativity effectiveness?
Lehnert, Kevin
;
Till, Brian
;
Coble, Kyle
;
Arnold, Mark J.
- In:
Journal of advertising
52
(
2023
)
4
,
pp. 558-577
Persistent link: https://www.econbiz.de/10014339493
Saved in:
2
A multi-level investigation of international marketing projects : the roles of experiential knowledge and creativity on performance
Suh, Taewon
;
Bae, Mueun
;
Zhao, Hongxin
;
Kim, Seung H.
; …
- In:
Industrial marketing management : the international …
39
(
2010
)
2
,
pp. 211-220
Persistent link: https://www.econbiz.de/10003956061
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