Narrow search
Showing 1 - 4 of 4
Cover Image
The creative brief and its strategic role in the campaign development process
Storey, Richard; Smit, Edith - In: The Sage handbook of advertising, (pp. 171-183). 2007
Persistent link: https://www.econbiz.de/10003570248
Cover Image
When the medium is the message : a meta-analysis of creative media advertising effects
Berlo, Zeph M. C. van; Meijers, Marijn H. C.; Eelen, Jiska - In: Journal of advertising 53 (2024) 2, pp. 278-295
Persistent link: https://www.econbiz.de/10014575274
Cover Image
Evaluating the reliability and validity of practitioners and consumers' advertising creativity assessments
Mazerant, Komala; Willemsen, Lotte M.; Neijens, Peter; … - In: Journal of current issues and research in advertising 45 (2024) 4, pp. 402-422
Persistent link: https://www.econbiz.de/10015191740
Cover Image
Topical Advertising in enduring events : the role of timing and creativity in engagement with social media brand messages during COVID-19
Mazerant, Komala; Willemsen, Lotte M.; Neijens, Peter; … - In: International journal of advertising : the review of … 41 (2022) 8, pp. 1411-1432
Persistent link: https://www.econbiz.de/10013484584