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Idea Communities allow their users to contribute to a company’s innovation activities by sharing their ideas with the Community. These ideas are then improved according to the Mass-Collaboration principle. Due to the high diversity among the participants, a shared understanding and a common...
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In recent years many companies have started integrating their customers into product and service development processes. This phenomenon is known as Open Innovation (OI). In OI research, especially the integration of customers into the early stages of product or service innovation has caught a...
Persistent link: https://www.econbiz.de/10014143401
Virtual Communities for Innovations (VCI) are becoming increasingly popular as platforms for firms to engage customers in generating new ideas. While several studies have explored the various motivations of user participation in VCI, the relationship between the motivations and the outcome of...
Persistent link: https://www.econbiz.de/10013049644