Hansen, David J.; Monllor, Javier; McMurchie, Leslie - In: Journal of Research in Marketing and Entrepreneurship 14 (2012) 1, pp. 27-39
Purpose – The purpose of this exploratory study is to examine the development of entrepreneurial opportunities within the context of environmentally‐sustainable business. The “4P” creativity framework (person, process, press/situation, and product) was used. Design/methodology/approach...
