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~subject:"Creativity"
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Creativity
Consumer behaviour
12
Konsumentenverhalten
12
Virtual reality
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Virtuelle Realität
9
Beziehungsmarketing
7
Relationship marketing
7
Augmented reality
6
Cognition
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Kognition
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Customer satisfaction
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Einzelhandel
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Emotion
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Kundenzufriedenheit
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Retail trade
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Customer integration
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Kundenintegration
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Locomotion
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Online retailing
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Online-Handel
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augmented reality
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Brand image
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Entrepreneurship
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Entrepreneurship approach
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Kreativität
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Markenimage
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Personality psychology
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Persönlichkeitspsychologie
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Regulatory fit
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Salespeople
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Situated cognition
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Social Web
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Social economy
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Social web
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Sozialwirtschaft
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Verkaufspersonal
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Vietnam
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Viral marketing
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Virales Marketing
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Chylinski, Mathew
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Heller, Jonas
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Hilken, Tim
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Jessen, Alexander
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Keeling, Debbie Isobel
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La Anh Duc
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Mahr, Dominik
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Paramita, Widya
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Quan Ha Minh Tran
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Journal of business research : JBR
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ECONIS (ZBW)
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The role of perceived entrepreneurial passion on creativity : a study of Vietnamese social ventures
Truc Thanh Le
;
Paramita, Widya
;
Quan Ha Minh Tran
;
La …
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
3
,
pp. 251-261
Persistent link: https://www.econbiz.de/10014321881
Saved in:
2
The playground effect : how augmented reality drives creative customer engagement
Jessen, Alexander
;
Hilken, Tim
;
Chylinski, Mathew
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 85-98
Persistent link: https://www.econbiz.de/10012257546
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