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~subject:"Creativity"
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Creativity
Consumer behaviour
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Brand
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Aiello, Gaetano
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Donvito, Raffaele
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Vescovi, Tiziano
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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ECONIS (ZBW)
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Creativity and passion between global branding and country of origin roots
Aiello, Gaetano
;
Donvito, Raffaele
;
Vescovi, Tiziano
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 357-360
Persistent link: https://www.econbiz.de/10010408098
Saved in:
2
Creative networks in Florence and Paris : empirical results on project networks
Donvito, Raffaele
;
Aiello, Gaetano
;
Ranfagni, Silvia
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 379-393
Persistent link: https://www.econbiz.de/10010408601
Saved in:
3
Global branding and country of origin : creativity and passion
Aiello, Gaetano
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010424493
Saved in:
4
Special issue: Creativity and passion between global branding and country of origin roots
Aiello, Gaetano
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010408099
Saved in:
5
Special issue: Creativity and passion between global branding and country of origin roots
Aiello, Gaetano
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010408205
Saved in:
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