Narrow search
Showing 1 - 3 of 3
Cover Image
Die Crowd macht gleich
Herrmann, Andreas; Hildebrand, Christian; Häubl, Gerald; … - In: Harvard-Business-Manager : das Wissen der Besten 35 (2013) 9, pp. 6-9
Persistent link: https://www.econbiz.de/10009783425
Cover Image
When social media can be bad for you : community feedback stifles consumer creativity and reduces satifaction with self-designed products
Hildebrand, Christian; Häubl, Gerald; Hermann, Andreas; … - In: Information systems research : ISR 24 (2013) 1, pp. 14-29
Persistent link: https://www.econbiz.de/10009736934
Cover Image
When Social Media Can Be Bad for You : Community Feedback Stifles Consumer Creativity and Reduces Satisfaction with Self-Designed Products
Hildebrand, Christian; Haeubl, Gerald; Herrmann, Andreas; … - 2013
Enabling consumers to self-design unique products that match their idiosyncratic preferences is the key value driver of modern mass customization systems. These systems are increasingly becoming 'social', allowing for consumer-to-consumer interactions such as commenting on each other's...
Persistent link: https://www.econbiz.de/10014039394