Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Creativity"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Using Facebook efficiently : A...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Creativity
Advertising effects
14
Werbewirkung
14
Advertising
11
Werbung
11
USA
10
United States
10
Consumer behaviour
6
Konsumentenverhalten
6
Data envelopment analysis
5
Data-Envelopment-Analyse
5
Fernsehwerbung
5
Social Web
5
Social web
5
Sportmarketing
5
Sports marketing
5
Television advertising
5
Advertising planning
4
Communication
4
Corporate reputation
4
Crisis management
4
Firmenimage
4
Social media
4
Sport event
4
Sportveranstaltung
4
Werbeplanung
4
sports advertising
4
Advertising industry
3
Internet marketing
3
Kommunikation
3
Krisenmanagement
3
Online-Marketing
3
Sport
3
Sports
3
Werbewirtschaft
3
Brand extension
2
Brand management
2
China
2
Efficiency
2
Effizienz
2
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Cheong, Yunjae
1
Hocine, Zakaria
1
Kim, Kihan
1
Ye, Lan
1
Zhang, Jian
1
Published in...
All
International journal of information systems and change management : IJISCM
1
International journal of sports marketing & sponsorship
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Predicting creative performance from general causality orientations
Ye, Lan
;
Zhang, Jian
;
Hocine, Zakaria
- In:
International journal of information systems and change …
7
(
2014
)
2
,
pp. 167-179
Persistent link: https://www.econbiz.de/10011346360
Saved in:
2
Creative strategies of super bowl commercials 2001 - 2009 : an analysis of message strategies
Kim, Kihan
;
Cheong, Yunjae
- In:
International journal of sports marketing & sponsorship
13
(
2011/12
)
1
,
pp. 7-22
Persistent link: https://www.econbiz.de/10009508906
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
