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Harnessing brand authenticity to promote prosocial service behavior
Lim, Weng Marc
;
Malik, Nishtha
;
Gupta, Sahil
;
Rai, Himanshu
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 449-468
Persistent link: https://www.econbiz.de/10014583679
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