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Is current way of promoting sustainability, sustainable?
ShabbirHusain, R. V.
;
Varshney, Sanjeev
- In:
Journal of nonprofit & public sector marketing
31
(
2019
)
1
,
pp. 84-113
Persistent link: https://www.econbiz.de/10012200000
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Investigating combined effect of WOM and eWOM : role of message valence
Shabbirhusain RV
;
Varshney, Sanjeev
- In:
Journal of consumer marketing
39
(
2022
)
2
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pp. 180-190
Persistent link: https://www.econbiz.de/10013165327
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