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The visual naturalness effect : impact of natural logos on brand personality perception
Chen, Tingting
;
Wu, Zhanyong
;
Hu, Long
;
Jia, Qingcheng
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1351-1363
Persistent link: https://www.econbiz.de/10014325975
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Authenticity or self-enhancement? : effects of self-presentation and authentic leadership on trust and performance
Kim, Tae-Yeol
;
David, Emily M.
;
Chen, Tingting
;
Liang, …
- In:
Journal of management
49
(
2023
)
3
,
pp. 944-973
Persistent link: https://www.econbiz.de/10014246280
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