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Self-influencer congruence, parasocial relationships, credibility, and purchase intentions : a sequential mediation model
Koay, Kian Yeik
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Cheah, Chee Wei
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Yap, Jia Ying
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Journal of relationship marketing : innovations and …
23
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2024
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1
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pp. 1-20
Persistent link: https://www.econbiz.de/10014514524
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Social media influencer over-endorsement : implications from a moderated-mediation analysis
Cheah, Chee Wei
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Koay, Kian Yeik
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Lim, Weng Marc
- In:
Journal of retailing and consumer services
79
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2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10015098560
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