This research analyses the influence of perceived authenticity of Christmas Markets and their products on shopping expenditure. The quantitative analysis was conducted based on 1275 self-administered questionnaires collected among event attendees in three different Northern Italian Christmas...

Many cultural events are an adoption of past rituals and traditional customs created by destination managers in order to improve tourism development. However, to be successful, such cultural events need to be authentic and need the support of the local community and the capacity of the locals to...