Gan, Christopher E.C.; Cohen, David A.; Hu, Baiding; … - In: International Journal of Bank Marketing 34 (2016) 7, pp. 966-984
Purpose The purpose of this paper is to investigate the impact that several of these factors have on a consumer’s decision to hold a credit card, as well as those involved in determining the level of credit card limit. Design/methodology/approach Potential explanatory variables were identified...